Read Leaders of Growth: 47 firsthand stories on Growing Companies Across Series A to C By Arthur Nobel,Diederik Ingen-Housz,Paul Montagne
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Ebook About With this book, we aim to provide founders, operators, and enthusiasts with firsthand learnings from forty-seven experienced experts on scaling rapidly-growing companies.The T2D3 (triple, triple, double, double, double) acronym has become a well-known goal in the startup scene to achieve the infamous unicorn status. Even though formulating such a goal may be easy, realizing such tremendous revenue growth is notoriously difficult.As founders turned investors, we are in the fortunate position of helping other founders and operators realize their ambitious goals. For investors, one of the most important jobs is to get out of the way of talented founders and let them run their own businesses. But when and where our advice is welcome, we often notice that the most useful learnings stem either from one’s own experience or from that of a founder in our network who has been in a similar situation. Although great content is available on the start-up phase (getting to product-market fit) or success stories (raising hundreds of millions of dollars, multibillion-dollar exits), less content is available on growing a company from $1 million to $25 million annual revenues (broadly defined as the Series A, B, and C stages).With this book, we aim to provide founders, operators, and enthusiasts with firsthand learnings from forty-seven experienced experts on scaling rapidly-growing companies. We touch upon the following topics:Founders: the changing role of a founder (Micha Breakstone); how to enforce culture (Felix Eichler, Braydan Young); learnings along the entrepreneurial Journey (e.g., Alex Theuma, Tom Brady)Marketing: when to hire a chief marketing officer (CMO) (Jen Grant); build a new category (Tami), and know the importance of branding in the enterprise company segment (Bill Macaitis). In addition, Wes Bush shares his product-led-growth perspective and Sean Ellis his growth-hacking viewpointSales: how to grow internationally and launch another vertical (Matt Chappell, Cory Munchbach); how to align the customer journey with the sales process (Adam Tesan); how to structure your sales team (Mads Fosselius); and hiring trailblazing salespeople and selling to small and midsize enterprises (Maria McMenahim)Go-to-market: building a revenue function (Sterling Snow) and how to build a replicable go-to-market model (Mark Roberge, Jacco van der Kooij)Tooling & Processes: what tools do you need (Frederick Becker)?Finance: know which type of CFO you need (Herbert Sablotony); how to set up a reporting structure (Ben Murray); and which tools to use (e.g., Kasper Sommer)Fundraising: the differences between Series A, B, and C (Joyce MacKenzie Lim); managing your board and acquiring companies as a start-up (Brian Requarth), and selecting your investors (Richard Valtr)HR: what people do you need in which stage (Richard Brooks), best practices in hiring (Jonno Southam); incorporating tests in your hiring process (Mads Faurholt); and goal setting (Daniel Gebler)Tech & Product: how to build a product team (Jirka Helmich); scaling a tech team (João Graça), and setting up a data stack (Yaniv Leven)Other topics: valuations (Nathan Latka); metrics (Ray Rike); venture debt (Andrew Parker); competition (Alex Iskold); dealing with strategic investors (Sampo Hietanen); setting your pricing (Patrick Campbell); and how to run a customer success department (Katie Christian)It is supposed to be a light read and should feel as though you are in conversations with them yourself. We continue the conversation via our podcast: Leaders of Growth!Arthur, Diederik & PaulBook Leaders of Growth: 47 firsthand stories on Growing Companies Across Series A to C Review :
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